{"id":14061,"date":"2023-01-30T15:05:52","date_gmt":"2023-01-30T14:05:52","guid":{"rendered":"https:\/\/www.adiuvet.com\/uncategorized\/how-to-get-more-clients-with-seo-for-veterinarians\/"},"modified":"2023-02-09T19:34:10","modified_gmt":"2023-02-09T18:34:10","slug":"how-to-get-more-clients-with-seo-for-veterinarians","status":"publish","type":"post","link":"https:\/\/www.adiuvet.com\/en\/uncategorized\/how-to-get-more-clients-with-seo-for-veterinarians\/","title":{"rendered":"How to get more clients with SEO for veterinarians"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Sommario<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.adiuvet.com\/en\/uncategorized\/how-to-get-more-clients-with-seo-for-veterinarians\/#What_good_is_SEO_if_you_are_a_veterinarian\" >What good is SEO if you are a veterinarian?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.adiuvet.com\/en\/uncategorized\/how-to-get-more-clients-with-seo-for-veterinarians\/#Analyze_the_search_Keyword_or_keywords\" >Analyze the search (Keyword or keywords)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.adiuvet.com\/en\/uncategorized\/how-to-get-more-clients-with-seo-for-veterinarians\/#Optimize_the_structure_of_your_website\" >Optimize the structure of your website<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.adiuvet.com\/en\/uncategorized\/how-to-get-more-clients-with-seo-for-veterinarians\/#Optimize_website_content\" >Optimize website content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.adiuvet.com\/en\/uncategorized\/how-to-get-more-clients-with-seo-for-veterinarians\/#Create_an_ideal_path_for_your_users\" >Create an ideal path for your users<\/a><\/li><\/ul><\/nav><\/div>\n\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"14061\" class=\"elementor elementor-14061 elementor-13715\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0a7dd52 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0a7dd52\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3e8feaa\" data-id=\"3e8feaa\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6575c4a elementor-widget elementor-widget-text-editor\" data-id=\"6575c4a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><em>[Important note: this article has been <span style=\"text-decoration: underline;\">automatically<\/span> translated from the original Italian language.]<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6548bea elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6548bea\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b362f04\" data-id=\"b362f04\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e996a6c elementor-widget elementor-widget-text-editor\" data-id=\"e996a6c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">We have already talked about how to <\/span><a href=\"https:\/\/www.adiuvet.com\/blog\/marketing-veterinario\/5-strumenti-per-aumentare-la-visibilita-del-sito-web\/\"><i><span style=\"font-weight: 400;\">increase the visibility of your website<\/span><\/i><\/a><span style=\"font-weight: 400;\">, today we focus on how to put into practice the activities <\/span><b>SEO to get more customers.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">In fact, while it is true that it is important to bring traffic to one&#8217;s website to be authoritative and improve one&#8217;s brand awareness, it is also true that the ultimate goal is to <\/span><b>turn visits to the site into contacts<\/b><span style=\"font-weight: 400;\"> (conversions) that can generate revenue.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So a key topic is the <\/span><i><span style=\"font-weight: 400;\">&#8220;quality of traffic&#8221;<\/span><\/i><span style=\"font-weight: 400;\"> vs. the <\/span><i><span style=\"font-weight: 400;\">&#8220;quantity of traffic.&#8221;<\/span><\/i><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-687be2f elementor-widget elementor-widget-heading\" data-id=\"687be2f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"What_good_is_SEO_if_you_are_a_veterinarian\"><\/span>What good is SEO if you are a veterinarian?<span class=\"ez-toc-section-end\"><\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-f9e2ae1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f9e2ae1\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-6ff3507\" data-id=\"6ff3507\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-71fde3c elementor-widget__width-inherit elementor-widget elementor-widget-image\" data-id=\"71fde3c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"300\" height=\"500\" src=\"https:\/\/www.adiuvet.com\/wp-content\/uploads\/2022\/11\/iconalampadina.webp\" class=\"attachment-large size-large wp-image-10000\" alt=\"Risoluzione problemi\" srcset=\"https:\/\/www.adiuvet.com\/wp-content\/uploads\/2022\/11\/iconalampadina.webp 300w, https:\/\/www.adiuvet.com\/wp-content\/uploads\/2022\/11\/iconalampadina-180x300.webp 180w, https:\/\/www.adiuvet.com\/wp-content\/uploads\/2022\/11\/iconalampadina-60x100.webp 60w, https:\/\/www.adiuvet.com\/wp-content\/uploads\/2022\/11\/iconalampadina-48x80.webp 48w, https:\/\/www.adiuvet.com\/wp-content\/uploads\/2022\/11\/iconalampadina-182x303.webp 182w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-53aaec9\" data-id=\"53aaec9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e0931f8 elementor-widget elementor-widget-text-editor\" data-id=\"e0931f8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<blockquote>\n<p><span style=\"font-weight: 400;\">The <\/span><b>SEO (Search Engine Optimization) <\/b><span style=\"font-weight: 400;\">consists of those activities that make a website highly valued by the <\/span><b>search engines<\/b><span style=\"font-weight: 400;\"> and therefore &#8220;suggested&#8221; as the best result, ranking high in the list that is obtained from the<\/span> <span style=\"font-weight: 400;\">search. <\/span> <\/p>\n<\/blockquote>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-6da827f elementor-widget elementor-widget-text-editor\" data-id=\"6da827f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">As a result, people doing online searches will be more likely to click on the <\/span><b>first results <\/b><span style=\"font-weight: 400;\">shown by Google rather than those placed at the bottom of the list or even on the second page (or not appearing at all!).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Thanks to SEO you can:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Increase your authority and credibility online as a veterinarian and as a clinic;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Strengthen your reputation and build customer loyalty;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Increase quality traffic to your website;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Acquire new customers.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Let&#8217;s see then <\/span><b>How to get more customers through SEO on your website.<\/b><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-271b81b elementor-widget elementor-widget-heading\" data-id=\"271b81b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"Analyze_the_search_Keyword_or_keywords\"><\/span>Analyze the search (Keyword or keywords)<span class=\"ez-toc-section-end\"><\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e8a158d elementor-widget elementor-widget-text-editor\" data-id=\"e8a158d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">There are millions of <\/span><b>pet owners <\/b><span style=\"font-weight: 400;\">who use the Internet daily to search for<\/span><b> information about their animals<\/b><span style=\"font-weight: 400;\"> and on the <\/span><b>veterinary services<\/b><span style=\"font-weight: 400;\"> available (in their area, but sometimes also in wider geographic areas), your goal is to intercept among them your potential customers and bring them to your website. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is step 1, the most important: bringing quality traffic to your website, and to do that you need effective analytics.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, frequent searches are:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">&#8220;vet near me&#8221;<\/span><\/i><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">&#8220;cat care&#8221;<\/span><\/i><span style=\"font-weight: 400;\"> o <\/span><i><span style=\"font-weight: 400;\">&#8220;dog diseases&#8221;<\/span><\/i><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">&#8220;dog feeding&#8221;<\/span><\/i><span style=\"font-weight: 400;\"> o <\/span><i><span style=\"font-weight: 400;\">&#8220;cat supplements&#8221;<\/span><\/i><\/li>\n<\/ul>\n<ol>\n<li><span style=\"font-weight: 400;\">Start by studying those topics related to the services you offer: do you have a <\/span><b>nutritionist <\/b> <span style=\"font-weight: 400;\">In your facility? you have a<\/span> <a href=\"https:\/\/www.adiuvet.com\/blog\/management-veterinario\/come-selezionare-i-prodotti-del-pet-corner\/\"><b><i>pet-corner<\/i><\/b><\/a><span style=\"font-weight: 400;\"> for the sale of Pet Health and Wellness Products (PSBA)?<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">Then move to a tool for analyzing keyword search volumes (<\/span><a href=\"https:\/\/neilpatel.com\/it\/ubersuggest\/\" target=\"_blank\" rel=\"noopener\"><i><span style=\"font-weight: 400;\">Ubersuggest<\/span><\/i><\/a><i><span style=\"font-weight: 400;\">,  <\/span><\/i><a href=\"https:\/\/partner.seozoom.it\/idevaffiliate.php?id=claudiaus\" target=\"_blank\" rel=\"noopener\"><i><span style=\"font-weight: 400;\">Seozoom<\/span><\/i><\/a><i><span style=\"font-weight: 400;\">,  <\/span><\/i><a href=\"https:\/\/it.semrush.com\/\" target=\"_blank\" rel=\"noopener\"><i><span style=\"font-weight: 400;\">Semrush<\/span><\/i> <\/a><span style=\"font-weight: 400;\">o <\/span><a href=\"https:\/\/ads.google.com\/intl\/it_it\/home\/\" target=\"_blank\" rel=\"noopener\"><i><span style=\"font-weight: 400;\">GoogleAds Keyword Planner<\/span><\/i><\/a><span style=\"font-weight: 400;\">).<\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/li>\n<\/ol>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fc24c46 elementor-widget elementor-widget-image\" data-id=\"fc24c46\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"490\" src=\"https:\/\/www.adiuvet.com\/wp-content\/uploads\/2023\/01\/ubersuggest-seo-1024x490.webp\" class=\"attachment-large size-large wp-image-13474\" alt=\"ubersuggest per la seo\" srcset=\"https:\/\/www.adiuvet.com\/wp-content\/uploads\/2023\/01\/ubersuggest-seo-1024x490.webp 1024w, https:\/\/www.adiuvet.com\/wp-content\/uploads\/2023\/01\/ubersuggest-seo-600x287.webp 600w, https:\/\/www.adiuvet.com\/wp-content\/uploads\/2023\/01\/ubersuggest-seo-300x144.webp 300w, https:\/\/www.adiuvet.com\/wp-content\/uploads\/2023\/01\/ubersuggest-seo-768x368.webp 768w, https:\/\/www.adiuvet.com\/wp-content\/uploads\/2023\/01\/ubersuggest-seo-1536x735.webp 1536w, https:\/\/www.adiuvet.com\/wp-content\/uploads\/2023\/01\/ubersuggest-seo-209x100.webp 209w, https:\/\/www.adiuvet.com\/wp-content\/uploads\/2023\/01\/ubersuggest-seo-167x80.webp 167w, https:\/\/www.adiuvet.com\/wp-content\/uploads\/2023\/01\/ubersuggest-seo-394x189.webp 394w, https:\/\/www.adiuvet.com\/wp-content\/uploads\/2023\/01\/ubersuggest-seo-915x438.webp 915w, https:\/\/www.adiuvet.com\/wp-content\/uploads\/2023\/01\/ubersuggest-seo-1240x594.webp 1240w, https:\/\/www.adiuvet.com\/wp-content\/uploads\/2023\/01\/ubersuggest-seo.webp 1849w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-282823b elementor-widget elementor-widget-text-editor\" data-id=\"282823b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">2. Then begin collecting data on the search volume and search intent you need to respond to in order to rank:<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7174908 elementor-widget elementor-widget-image\" data-id=\"7174908\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"928\" height=\"193\" src=\"https:\/\/www.adiuvet.com\/wp-content\/uploads\/2023\/01\/intento-volume-ricerca-keyword.webp\" class=\"attachment-large size-large wp-image-13459\" alt=\"intento e volume di ricerca per la seo\" srcset=\"https:\/\/www.adiuvet.com\/wp-content\/uploads\/2023\/01\/intento-volume-ricerca-keyword.webp 928w, https:\/\/www.adiuvet.com\/wp-content\/uploads\/2023\/01\/intento-volume-ricerca-keyword-600x125.webp 600w, https:\/\/www.adiuvet.com\/wp-content\/uploads\/2023\/01\/intento-volume-ricerca-keyword-300x62.webp 300w, https:\/\/www.adiuvet.com\/wp-content\/uploads\/2023\/01\/intento-volume-ricerca-keyword-768x160.webp 768w, https:\/\/www.adiuvet.com\/wp-content\/uploads\/2023\/01\/intento-volume-ricerca-keyword-481x100.webp 481w, https:\/\/www.adiuvet.com\/wp-content\/uploads\/2023\/01\/intento-volume-ricerca-keyword-385x80.webp 385w, https:\/\/www.adiuvet.com\/wp-content\/uploads\/2023\/01\/intento-volume-ricerca-keyword-394x82.webp 394w, https:\/\/www.adiuvet.com\/wp-content\/uploads\/2023\/01\/intento-volume-ricerca-keyword-915x190.webp 915w\" sizes=\"(max-width: 928px) 100vw, 928px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-441ff80 elementor-widget elementor-widget-text-editor\" data-id=\"441ff80\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">3. Now select a handful of your favorite keywords and link them to a specific goal on your website and for your clinic:<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">Here are some examples: <\/span> <\/p>\n<ol>\n<li style=\"list-style-type: none;\">\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><i><span style=\"font-weight: 400;\">&#8220;cat adoption&#8221;<\/span><\/i><span style=\"font-weight: 400;\">: people are looking for information. It creates <\/span><a href=\"https:\/\/www.adiuvet.com\/blog\/marketing-veterinario\/gestione-strategica-del-blog-veterinario\/\"><b><i>blog articles<\/i><\/b><\/a><span style=\"font-weight: 400;\"> in which you talk about health requirements and necessary checks related to the adoption process (whether microchip is present, whether vaccination record is missing) to let people know about your services (vaccination, first visit, etc.).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><i><span style=\"font-weight: 400;\">&#8220;dog insurance&#8221;<\/span><\/i><span style=\"font-weight: 400;\">: people are looking for insurance, you don&#8217;t sell insurance but (maybe) <\/span><a href=\"https:\/\/www.adiuvet.com\/en\/uncategorized\/prevention-plans-how-to-organize-a-successful-proposal-in-7-steps\/\"><b><i>health plans<\/i><\/b><\/a><span style=\"font-weight: 400;\">, so you can write an article to answer questions about insurance coverage and encourage people to buy a health plan by explaining its preventive and economic benefits.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><i><span style=\"font-weight: 400;\">&#8220;cat dermatologist&#8221;<\/span><\/i><span style=\"font-weight: 400;\">: people are looking for a service, so they need to <\/span><b>contact someone<\/b><span style=\"font-weight: 400;\">. In this case you can use this keyword to increase the visibility of your dermatology-related services page.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><i><span style=\"font-weight: 400;\">&#8220;cat ear cleaning&#8221;<\/span><\/i><span style=\"font-weight: 400;\">: people want to learn how to carry it out correctly on their own. You can write an article to explain to them what to do and what not to do, warn of certain risks, and list a number of alarm bells to watch out for. In that case, he recommends consulting a veterinarian (and since you have shown yourself to be so knowledgeable, who do you think the pet-owner would want to talk to should he find himself at that juncture?). Not only that, if you have a pet-corner, consider suggesting certain tools because you think they are particularly good for ear hygiene (saying they are available at your facility).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><i><span style=\"font-weight: 400;\">&#8220;Milan veterinarian&#8221;<\/span><\/i><span style=\"font-weight: 400;\">: is a local search, so the user wants to &#8220;find out&#8221; or &#8220;go&#8221; to a veterinary facility. It is very important that you appear with your<\/span> <a href=\"https:\/\/www.adiuvet.com\/blog\/marketing-veterinario\/come-gestire-una-scheda-google-per-veterinarie-di-successo\/\"><b><i> Google Business Profile tab<\/i><\/b><\/a><span style=\"font-weight: 400;\"> and with some <\/span><b><i><a href=\"https:\/\/www.adiuvet.com\/blog\/marketing-veterinario\/come-attrarre-clienti-con-le-recensioni-online\/\">reviews<\/a>.<\/i><\/b><\/li>\n<\/ol>\n<\/li>\n<\/ol>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4fb5224 elementor-widget elementor-widget-image\" data-id=\"4fb5224\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"110\" src=\"https:\/\/www.adiuvet.com\/wp-content\/uploads\/2023\/01\/obiettivo-keyword-clinica-veterinaria-1024x110.webp\" class=\"attachment-large size-large wp-image-13465\" alt=\"tabella obiettivi sito web keyword clinica veterinaria\" srcset=\"https:\/\/www.adiuvet.com\/wp-content\/uploads\/2023\/01\/obiettivo-keyword-clinica-veterinaria-1024x110.webp 1024w, https:\/\/www.adiuvet.com\/wp-content\/uploads\/2023\/01\/obiettivo-keyword-clinica-veterinaria-600x64.webp 600w, https:\/\/www.adiuvet.com\/wp-content\/uploads\/2023\/01\/obiettivo-keyword-clinica-veterinaria-300x32.webp 300w, https:\/\/www.adiuvet.com\/wp-content\/uploads\/2023\/01\/obiettivo-keyword-clinica-veterinaria-768x82.webp 768w, https:\/\/www.adiuvet.com\/wp-content\/uploads\/2023\/01\/obiettivo-keyword-clinica-veterinaria-1536x165.webp 1536w, https:\/\/www.adiuvet.com\/wp-content\/uploads\/2023\/01\/obiettivo-keyword-clinica-veterinaria-934x100.webp 934w, https:\/\/www.adiuvet.com\/wp-content\/uploads\/2023\/01\/obiettivo-keyword-clinica-veterinaria-747x80.webp 747w, https:\/\/www.adiuvet.com\/wp-content\/uploads\/2023\/01\/obiettivo-keyword-clinica-veterinaria-394x42.webp 394w, https:\/\/www.adiuvet.com\/wp-content\/uploads\/2023\/01\/obiettivo-keyword-clinica-veterinaria-915x98.webp 915w, https:\/\/www.adiuvet.com\/wp-content\/uploads\/2023\/01\/obiettivo-keyword-clinica-veterinaria-1240x133.webp 1240w, https:\/\/www.adiuvet.com\/wp-content\/uploads\/2023\/01\/obiettivo-keyword-clinica-veterinaria.webp 1718w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b54b9b elementor-widget elementor-widget-heading\" data-id=\"1b54b9b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"Optimize_the_structure_of_your_website\"><\/span>Optimize the structure of your website<span class=\"ez-toc-section-end\"><\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a652f1 elementor-widget elementor-widget-text-editor\" data-id=\"2a652f1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The structure of the <\/span><b>navigation menu <\/b> <span style=\"font-weight: 400;\">Is often underestimated or handled &#8220;by feel.&#8221; In fact, this one has <\/span><b>great impact on the SEO<\/b><span style=\"font-weight: 400;\"> of your website.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A good menu must:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Be simple and intuitive for your visitors (avoid too many labels)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">present the main headings at the top or left: Home, Services, About Us, Contact Us.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">have submenus: for example, the Services heading could contain the list of specific pages (General Medicine, Surgery, Physiotherapy, Vaccinations, etc.)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">show the Contact page<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">present the voice <\/span><i><span style=\"font-weight: 400;\">Blog <\/span><\/i><span style=\"font-weight: 400;\">or News (if there is this section on the website)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">submit the Reserved Area item (if provided)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Submit the Reservations item (if this online service is available)<\/span><\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-811eb2e elementor-widget elementor-widget-heading\" data-id=\"811eb2e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"Optimize_website_content\"><\/span>Optimize website content<span class=\"ez-toc-section-end\"><\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9a64118 elementor-widget elementor-widget-text-editor\" data-id=\"9a64118\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">By content I mean: pages, images, resources.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In practice:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Make sure your content is <\/span><b>well written and of quality<\/b><span style=\"font-weight: 400;\">, in short they must be useful for your readers. The contact page should have your contact information on it. On the eye surgery services page, you need to explain what conditions you treat, with what instruments, how to contact you, and answer frequently asked questions about this topic.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Include the <\/span><b>keywords<\/b><span style=\"font-weight: 400;\"> you have identified in the page title and main text, in a natural way and using synonyms.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Insert the <\/span><b>links <\/b><span style=\"font-weight: 400;\">within your pages, either to other pages on your website or to external authoritative sources.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It uses some <\/span><b>original images<\/b><span style=\"font-weight: 400;\"> and optimize them for SEO by giving them a meaningful name (not <\/span><i><span style=\"font-weight: 400;\">&#8220;img-015687&#8221;<\/span><\/i><span style=\"font-weight: 400;\"> but <\/span><i><span style=\"font-weight: 400;\">&#8220;waiting-room-cat-friendly&#8221;<\/span><\/i><span style=\"font-weight: 400;\">)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Don&#8217;t get stuck on a single keyword-the same concept can be searched in many different ways, so vary your vocabulary.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Focused on the <\/span><b>services offered<\/b><span style=\"font-weight: 400;\">: If possible, create a specific page for each service offered and optimize it as mentioned.<\/span><\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d90904 elementor-widget elementor-widget-heading\" data-id=\"4d90904\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"Create_an_ideal_path_for_your_users\"><\/span>Create an ideal path for your users<span class=\"ez-toc-section-end\"><\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2b06333 elementor-widget elementor-widget-text-editor\" data-id=\"2b06333\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Often referred to as the funnel, this is the path you would like your users to take from the moment of first interaction (they discover your existence), to the moment of conversion (they contact you). This is phase 2: <\/span><b>Turning traffic into contacts.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Let me give you some examples: <\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">If a reader enters the site to read a <\/span><b>generic blog article<\/b><span style=\"font-weight: 400;\">, I would like them to subscribe to the <\/span><b>newsletter <\/b><span style=\"font-weight: 400;\">and leave me his <\/span><b>contact information<\/b><span style=\"font-weight: 400;\"> to send him future communications. So on the article page I will put a button <\/span><i><span style=\"font-weight: 400;\">&#8220;sign up for the newsletter.&#8221;<\/span><\/i><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">If a reader reads an<\/span><b> article about adopting a cat<\/b><span style=\"font-weight: 400;\"> or on the microchip, I would like you to read the one on vaccinations, so I will put a link. Finally, if the client also reads the article on vaccination I would like him to read my <\/span><b>services page <\/b><span style=\"font-weight: 400;\">and contact me.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">If a reader reads the service page on <\/span><b>soft palate surgery<\/b><span style=\"font-weight: 400;\">, I would like you to book a specialist visit to make the correct diagnosis. So I&#8217;m going to put a <\/span><b>link <\/b><span style=\"font-weight: 400;\">or a <\/span><b>button <\/b><span style=\"font-weight: 400;\">to entice him to take the action.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">If the reader reads an article that talks about the <\/span><b>dog nutrition<\/b><span style=\"font-weight: 400;\">, I would like you to contact the nutritionist at my veterinary clinic. Again, I will put a link here to make an appointment (perhaps an initial consultation in <\/span><b>telemedicine <\/b><span style=\"font-weight: 400;\">for services that make it possible).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">If the reader reads a page about how much it costs to maintain a <\/span><b>purebred dog<\/b><span style=\"font-weight: 400;\">, I might refer them to breeders who have a partnership with my clinic (strengthening my network outside the Web as well) or suggest that they consider a <\/span><b>health plan<\/b><span style=\"font-weight: 400;\">.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">In short, the final step is to turn traffic to the website into paying customers.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>What do you need SEO for if you are a veterinarian? Simple: attract traffic and turn it into paying customers! Learn how to optimize the structure and content of your website. &hellip; <a href=\"https:\/\/www.adiuvet.com\/en\/uncategorized\/how-to-get-more-clients-with-seo-for-veterinarians\/\">Read More<\/a><\/p>\n","protected":false},"author":21,"featured_media":13707,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[144,193],"tags":[],"class_list":["post-14061","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-veterinario","category-mercadeo-veterinario"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to get more clients with SEO for veterinarians | Adiuvet<\/title>\n<meta name=\"description\" content=\"What do you need SEO for if you are a veterinarian? Attract traffic and turn it into paying customers! Find out how to optimize your website.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.adiuvet.com\/en\/uncategorized\/how-to-get-more-clients-with-seo-for-veterinarians\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to get more clients with SEO for veterinarians | Adiuvet\" \/>\n<meta property=\"og:description\" content=\"What do you need SEO for if you are a veterinarian? Attract traffic and turn it into paying customers! 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