{"id":14103,"date":"2023-01-24T13:49:31","date_gmt":"2023-01-24T12:49:31","guid":{"rendered":"https:\/\/www.adiuvet.com\/uncategorized\/strategic-management-of-the-veterinary-blog\/"},"modified":"2023-02-09T20:03:32","modified_gmt":"2023-02-09T19:03:32","slug":"strategic-management-of-the-veterinary-blog","status":"publish","type":"post","link":"https:\/\/www.adiuvet.com\/en\/uncategorized\/strategic-management-of-the-veterinary-blog\/","title":{"rendered":"Strategic management of the veterinary blog"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Sommario<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.adiuvet.com\/en\/uncategorized\/strategic-management-of-the-veterinary-blog\/#What_is_a_veterinary_blog_and_what_is_it_for\" >What is a veterinary blog and what is it for<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.adiuvet.com\/en\/uncategorized\/strategic-management-of-the-veterinary-blog\/#Why_clients_value_veterinary_blogging\" >Why clients value veterinary blogging<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.adiuvet.com\/en\/uncategorized\/strategic-management-of-the-veterinary-blog\/#The_goals_of_a_veterinary_blog\" >The goals of a veterinary blog<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.adiuvet.com\/en\/uncategorized\/strategic-management-of-the-veterinary-blog\/#Pros_and_cons_on_veterinary_blog_management\" >Pros and cons on veterinary blog management<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.adiuvet.com\/en\/uncategorized\/strategic-management-of-the-veterinary-blog\/#3_Strategies_for_veterinary_blogging\" >3 Strategies for veterinary blogging<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.adiuvet.com\/en\/uncategorized\/strategic-management-of-the-veterinary-blog\/#Getting_visibility_and_traffic_SEO\" >Getting visibility and traffic (SEO)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.adiuvet.com\/en\/uncategorized\/strategic-management-of-the-veterinary-blog\/#Improve_Brand_awareness_and_engagement\" >Improve Brand awareness and engagement<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.adiuvet.com\/en\/uncategorized\/strategic-management-of-the-veterinary-blog\/#Lead_generation_collecting_contacts\" >Lead generation: collecting contacts<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"14103\" class=\"elementor elementor-14103 elementor-13678\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-46015e1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"46015e1\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-66fb6e4\" data-id=\"66fb6e4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-18bf387 elementor-widget elementor-widget-text-editor\" data-id=\"18bf387\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><em>[Important note: this article has been <span style=\"text-decoration: underline;\">automatically<\/span> translated from the original Italian language.]<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6548bea elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6548bea\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b362f04\" data-id=\"b362f04\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e996a6c elementor-widget elementor-widget-text-editor\" data-id=\"e996a6c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Every day billions of people move online to <\/span><b>seek information, services, solve a doubt or problem<\/b><span style=\"font-weight: 400;\">, among them are also the <\/span><b>pet owners.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">The majority of searches are really about information content: figuring out how to do something, learning more about a given topic, documenting.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this article we will look at <\/span><b>what a veterinary blog is<\/b><span style=\"font-weight: 400;\"> And why it is so important to have one. We will talk about<\/span> <b> visibility <\/b><span style=\"font-weight: 400;\">e <\/span><b>customer acquisition<\/b><span style=\"font-weight: 400;\">, in short, how to strategically manage the clinic blog, responding to the needs of users and keeping in mind the veterinarian&#8217;s economic goals.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-687be2f elementor-widget elementor-widget-heading\" data-id=\"687be2f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"What_is_a_veterinary_blog_and_what_is_it_for\"><\/span>What is a veterinary blog and what is it for<span class=\"ez-toc-section-end\"><\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6da827f elementor-widget elementor-widget-text-editor\" data-id=\"6da827f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The <\/span><b>blog <\/b><span style=\"font-weight: 400;\">is a <\/span><b>space on your website<\/b><span style=\"font-weight: 400;\"> where you can publish text content, usually in the form of <\/span><b>articles <\/b> <span style=\"font-weight: 400;\">(or posts), which can also contain images, infographics and videos. The main characteristics of a blog are:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">be <\/span><b>updated <\/b><span style=\"font-weight: 400;\">constantly <\/span> <\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">contain <\/span><b>original texts<\/b><span style=\"font-weight: 400;\">i (written by you or your collaborators)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">give <\/span><b>useful information <\/b><span style=\"font-weight: 400;\">to readers <\/span> <\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">allow you to express your <\/span><b>point of view<\/b><span style=\"font-weight: 400;\"> personal or professional views on a given topic.<\/span><\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-fb556d4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fb556d4\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-b166082\" data-id=\"b166082\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4375ba1 elementor-widget__width-inherit elementor-widget elementor-widget-image\" data-id=\"4375ba1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"300\" height=\"500\" src=\"https:\/\/www.adiuvet.com\/wp-content\/uploads\/2022\/11\/iconalampadina.webp\" class=\"attachment-large size-large wp-image-10000\" alt=\"Risoluzione problemi\" srcset=\"https:\/\/www.adiuvet.com\/wp-content\/uploads\/2022\/11\/iconalampadina.webp 300w, https:\/\/www.adiuvet.com\/wp-content\/uploads\/2022\/11\/iconalampadina-180x300.webp 180w, https:\/\/www.adiuvet.com\/wp-content\/uploads\/2022\/11\/iconalampadina-60x100.webp 60w, https:\/\/www.adiuvet.com\/wp-content\/uploads\/2022\/11\/iconalampadina-48x80.webp 48w, https:\/\/www.adiuvet.com\/wp-content\/uploads\/2022\/11\/iconalampadina-182x303.webp 182w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-ed12d03\" data-id=\"ed12d03\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-18848f6 elementor-widget elementor-widget-text-editor\" data-id=\"18848f6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<blockquote>\n<p><span style=\"font-weight: 400;\">In short, the blog is the ideal tool for sharing your reflections and <\/span><b>communicate your values<\/b><span style=\"font-weight: 400;\">, share information and create your own readership (create a community).<\/span><\/p>\n<\/blockquote>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-271b81b elementor-widget elementor-widget-heading\" data-id=\"271b81b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"Why_clients_value_veterinary_blogging\"><\/span>Why clients value veterinary blogging<span class=\"ez-toc-section-end\"><\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e8a158d elementor-widget elementor-widget-text-editor\" data-id=\"e8a158d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Imagine how many pet owners are looking for information about their pet&#8217;s management and health. Or how many times when faced with a symptom, they take action to understand the seriousness of the situation, or again with what interest they search for information online to decide who to entrust with the care of their dog or cat.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Whether you are a nutritionist, an orthopedic surgeon, or the medical director of a large clinic, you need to know that <\/span><b>your clients have a million questions<\/b><span style=\"font-weight: 400;\"> that they would like to have answered by an <\/span><b>authoritative person<\/b><span style=\"font-weight: 400;\">: a <\/span><b>veterinary physician<\/b><span style=\"font-weight: 400;\">. Think: How many questions do you get, even trivial ones, at first visits and checkups? What is trivial to you, is crucial to your clients-pet owners, how would you like it if instead of repeating the same information over and over again you put it in writing once and for all? So people could document themselves, especially because if you are not going to do it, someone else will do it for you&#8230;.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">How many times have you had clients come in already with a diagnosis ready because they read it on Google?<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">Instead of getting angry or stiffening in the face of such utterances, try offering them &#8220;your Google&#8221;!!!<\/span><b><\/b><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-f9e2ae1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f9e2ae1\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-6ff3507\" data-id=\"6ff3507\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-71fde3c elementor-widget__width-inherit elementor-widget elementor-widget-image\" data-id=\"71fde3c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"300\" height=\"500\" src=\"https:\/\/www.adiuvet.com\/wp-content\/uploads\/2022\/11\/iconalampadina.webp\" class=\"attachment-large size-large wp-image-10000\" alt=\"Risoluzione problemi\" srcset=\"https:\/\/www.adiuvet.com\/wp-content\/uploads\/2022\/11\/iconalampadina.webp 300w, https:\/\/www.adiuvet.com\/wp-content\/uploads\/2022\/11\/iconalampadina-180x300.webp 180w, https:\/\/www.adiuvet.com\/wp-content\/uploads\/2022\/11\/iconalampadina-60x100.webp 60w, https:\/\/www.adiuvet.com\/wp-content\/uploads\/2022\/11\/iconalampadina-48x80.webp 48w, https:\/\/www.adiuvet.com\/wp-content\/uploads\/2022\/11\/iconalampadina-182x303.webp 182w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-53aaec9\" data-id=\"53aaec9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e0931f8 elementor-widget elementor-widget-text-editor\" data-id=\"e0931f8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<blockquote>\n<p><span style=\"font-weight: 400;\">Tap into the needs and curiosity of your patients by giving them<\/span><b> correct, authoritative information that will increase your profits.<\/b><\/p>\n<\/blockquote>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-e76a4eb elementor-widget elementor-widget-heading\" data-id=\"e76a4eb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"The_goals_of_a_veterinary_blog\"><\/span>The goals of a veterinary blog<span class=\"ez-toc-section-end\"><\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-282823b elementor-widget elementor-widget-text-editor\" data-id=\"282823b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">A veterinary blog can have different goals, the important thing is that the content published within it is consistent with the interests of its intended audience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We need to distinguish the <\/span><b>objectives of the communication<\/b><span style=\"font-weight: 400;\"> made through the blog (what we want to talk about and why), from the <\/span><b>business objectives<\/b><span style=\"font-weight: 400;\"> (why start a blog? what kind of result do we want to achieve?).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The <\/span><b>communication objectives <\/b><span style=\"font-weight: 400;\">can fall into two broad macro-areas:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Educate your audience<\/b><span style=\"font-weight: 400;\">: then disseminate accurate information on pet health and welfare, give advice on pet care and management.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>To become a reference point for other veterinarians.<\/b><span style=\"font-weight: 400;\">: then create a community by publishing interesting clinical cases, news and research in the field of veterinary medicine.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The <\/span><b>economic goals of blogging<\/b><span style=\"font-weight: 400;\">, on the other hand, have to do precisely with why you decide to use this communication tool:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Increase the <\/span><a href=\"https:\/\/www.adiuvet.com\/blog\/marketing-veterinario\/5-strumenti-per-aumentare-la-visibilita-del-sito-web\/\"><b>visibility of the clinic <\/b> <span style=\"font-weight: 400;\">and <\/span> <b>traffic to the website <\/b><\/a><span style=\"font-weight: 400;\">(brand awareness &#8211; increase awareness of your brand)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">Attract<\/span><\/i><b><i> new customers <\/i><\/b><span style=\"font-weight: 400;\">(lead generation &#8211; generating new contacts)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Demonstrate <\/span><b>competence and authority<\/b><span style=\"font-weight: 400;\"> in the veterinary field (brand reputation &#8211; authority and credibility)<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Shorten the <\/span><b>path of choice<\/b><span style=\"font-weight: 400;\"> of customers (when in doubt about &#8220;who to turn to,&#8221; you want to be the preferred alternative).<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e8ac7f8 elementor-widget elementor-widget-heading\" data-id=\"e8ac7f8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"Pros_and_cons_on_veterinary_blog_management\"><\/span>Pros and cons on veterinary blog management<span class=\"ez-toc-section-end\"><\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-441ff80 elementor-widget elementor-widget-text-editor\" data-id=\"441ff80\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Another thing you need to know before you start your blog is that nothing will be given away: there are no magic formulas for immediate results without commitment. All the results you get will come based on: <\/span><b>quality of content<\/b><span style=\"font-weight: 400;\">, <\/span><b>consistency in publication<\/b><span style=\"font-weight: 400;\">, <\/span><b>consistency<\/b><span style=\"font-weight: 400;\">with your <a href=\"https:\/\/www.adiuvet.com\/en\/category\/vet-marketing\/\">marketing<\/a> activities.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let&#8217;s start with the cons:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Opening and operating costs<\/b><span style=\"font-weight: 400;\">. This item includes the <\/span><b>economic resources <\/b><span style=\"font-weight: 400;\">(IT development, cost of creating original graphics, time to devote to the project) and the <\/span><b>human resources<\/b><span style=\"font-weight: 400;\"> (people who will devote time to write and publish content on the website).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Operating costs<\/b><span style=\"font-weight: 400;\">. Constantly updated site maintenance (these are costs you&#8217;d face anyway) and time to devote to responding to comments and emails that come in (after struggling so hard to get them, you don&#8217;t want to ignore them!).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It is a <\/span><b>long-term investment<\/b><span style=\"font-weight: 400;\">. Unlike advertisements, which give immediate visibility, blogging takes months before it brings significant results.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Benefits of veterinary blogging:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It is a<\/span><b> lasting investment<\/b><span style=\"font-weight: 400;\">. The visibility gained from blogging activities will last over time (unlike advertisements where as soon as you stop paying you go back to being invisible).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">In the long term it turns out to be <\/span><b>less expensive than other investments<\/b><span style=\"font-weight: 400;\"> (think again about sponsored ads: how much does it cost you to keep them active for 3 to 5 years?)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">You can <\/span><b>measure its effectiveness<\/b><span style=\"font-weight: 400;\">(thus ROI) by monitoring certain <a href=\"https:\/\/www.adiuvet.com\/en\/uncategorized\/veterinary-activity-indicators-kpis-why-and-how-to-create-a-control-panel\/\">KPIs<\/a>.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">You can tailor its goals to your strategy of choice.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It is a prime channel for talking to your audience, creating a r<\/span><b>elation of trust<\/b><span style=\"font-weight: 400;\"> and increase your credibility.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Let&#8217;s look at the most interesting strategies to implement on your veterinary blog.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b54b9b elementor-widget elementor-widget-heading\" data-id=\"1b54b9b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"3_Strategies_for_veterinary_blogging\"><\/span>3 Strategies for veterinary blogging<span class=\"ez-toc-section-end\"><\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bb76675 elementor-widget elementor-widget-heading\" data-id=\"bb76675\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"Getting_visibility_and_traffic_SEO\"><\/span><a href=\"https:\/\/www.adiuvet.com\/en\/uncategorized\/how-to-get-more-clients-with-seo-for-veterinarians\/\">Getting visibility and traffic (SEO)<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a652f1 elementor-widget elementor-widget-text-editor\" data-id=\"2a652f1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">This strategy allows you to increase the <\/span><b>visibility <\/b><span style=\"font-weight: 400;\">and <\/span><b>traffic <\/b> <span style=\"font-weight: 400;\">To your website. It is based on the study of the<\/span> <b> most frequent searches made by users<\/b><span style=\"font-weight: 400;\"> online. <\/span> <\/p>\n<p><span style=\"font-weight: 400;\">There are tools that allow you to get this information, here you see a screenshot of the famous <\/span><a href=\"https:\/\/neilpatel.com\/it\/ubersuggest\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Ubersuggest<\/span><\/a><span style=\"font-weight: 400;\">: a free tool that tells you the number of monthly searches performed by users for a given query (or keyword). In this case, I looked for <\/span><i><span style=\"font-weight: 400;\">&#8220;cat itch&#8221;<\/span><\/i><span style=\"font-weight: 400;\"> and found that these words are searched 110 times a month in Italy:<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fdd10b8 elementor-widget elementor-widget-image\" data-id=\"fdd10b8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"398\" src=\"https:\/\/www.adiuvet.com\/wp-content\/uploads\/2023\/01\/keyword-blog-veterinario-1-1024x398.webp\" class=\"attachment-large size-large wp-image-13693\" alt=\"keyword per il blog veterinario\" srcset=\"https:\/\/www.adiuvet.com\/wp-content\/uploads\/2023\/01\/keyword-blog-veterinario-1-1024x398.webp 1024w, https:\/\/www.adiuvet.com\/wp-content\/uploads\/2023\/01\/keyword-blog-veterinario-1-600x233.webp 600w, https:\/\/www.adiuvet.com\/wp-content\/uploads\/2023\/01\/keyword-blog-veterinario-1-300x117.webp 300w, https:\/\/www.adiuvet.com\/wp-content\/uploads\/2023\/01\/keyword-blog-veterinario-1-768x299.webp 768w, https:\/\/www.adiuvet.com\/wp-content\/uploads\/2023\/01\/keyword-blog-veterinario-1-257x100.webp 257w, https:\/\/www.adiuvet.com\/wp-content\/uploads\/2023\/01\/keyword-blog-veterinario-1-206x80.webp 206w, https:\/\/www.adiuvet.com\/wp-content\/uploads\/2023\/01\/keyword-blog-veterinario-1-394x153.webp 394w, https:\/\/www.adiuvet.com\/wp-content\/uploads\/2023\/01\/keyword-blog-veterinario-1-915x356.webp 915w, https:\/\/www.adiuvet.com\/wp-content\/uploads\/2023\/01\/keyword-blog-veterinario-1-1240x482.webp 1240w, https:\/\/www.adiuvet.com\/wp-content\/uploads\/2023\/01\/keyword-blog-veterinario-1.webp 1497w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-51425f1 elementor-widget elementor-widget-text-editor\" data-id=\"51425f1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Searching <\/span><i><span style=\"font-weight: 400;\">&#8220;dog diarrhea&#8221;<\/span><\/i><span style=\"font-weight: 400;\">, I find that it does 300% more searches!!!<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5869803 elementor-widget elementor-widget-image\" data-id=\"5869803\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"391\" src=\"https:\/\/www.adiuvet.com\/wp-content\/uploads\/2023\/01\/blog-veterinario-parole-chiave-1-1024x391.webp\" class=\"attachment-large size-large wp-image-13696\" alt=\"blog veterinario ricerca di parole chiave\" srcset=\"https:\/\/www.adiuvet.com\/wp-content\/uploads\/2023\/01\/blog-veterinario-parole-chiave-1-1024x391.webp 1024w, https:\/\/www.adiuvet.com\/wp-content\/uploads\/2023\/01\/blog-veterinario-parole-chiave-1-600x229.webp 600w, https:\/\/www.adiuvet.com\/wp-content\/uploads\/2023\/01\/blog-veterinario-parole-chiave-1-300x115.webp 300w, https:\/\/www.adiuvet.com\/wp-content\/uploads\/2023\/01\/blog-veterinario-parole-chiave-1-768x294.webp 768w, https:\/\/www.adiuvet.com\/wp-content\/uploads\/2023\/01\/blog-veterinario-parole-chiave-1-262x100.webp 262w, https:\/\/www.adiuvet.com\/wp-content\/uploads\/2023\/01\/blog-veterinario-parole-chiave-1-209x80.webp 209w, https:\/\/www.adiuvet.com\/wp-content\/uploads\/2023\/01\/blog-veterinario-parole-chiave-1-394x151.webp 394w, https:\/\/www.adiuvet.com\/wp-content\/uploads\/2023\/01\/blog-veterinario-parole-chiave-1-915x350.webp 915w, https:\/\/www.adiuvet.com\/wp-content\/uploads\/2023\/01\/blog-veterinario-parole-chiave-1-1240x474.webp 1240w, https:\/\/www.adiuvet.com\/wp-content\/uploads\/2023\/01\/blog-veterinario-parole-chiave-1.webp 1504w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b4e3290 elementor-widget elementor-widget-text-editor\" data-id=\"b4e3290\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">So the strategy will be to<\/span><b> create informative content <\/b> <span style=\"font-weight: 400;\">useful in meeting the need of the person doing a particular search. Obviously, the content should be optimized according to the best practices of the <\/span><a href=\"https:\/\/www.adiuvet.com\/en\/uncategorized\/how-to-get-more-clients-with-seo-for-veterinarians\/\"><b>SEO <\/b><span style=\"font-weight: 400;\">to be rewarded and<\/span><b> appear in the top positions of the results offered by Google.<\/b><\/a><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4f36de2 elementor-widget elementor-widget-image\" data-id=\"4f36de2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"957\" height=\"899\" src=\"https:\/\/www.adiuvet.com\/wp-content\/uploads\/2023\/01\/serp-diarrea-cane.webp\" class=\"attachment-large size-large wp-image-13468\" alt=\"risultato google ricerca &quot;diarrea cane&quot;\" srcset=\"https:\/\/www.adiuvet.com\/wp-content\/uploads\/2023\/01\/serp-diarrea-cane.webp 957w, https:\/\/www.adiuvet.com\/wp-content\/uploads\/2023\/01\/serp-diarrea-cane-600x564.webp 600w, https:\/\/www.adiuvet.com\/wp-content\/uploads\/2023\/01\/serp-diarrea-cane-300x282.webp 300w, https:\/\/www.adiuvet.com\/wp-content\/uploads\/2023\/01\/serp-diarrea-cane-768x721.webp 768w, https:\/\/www.adiuvet.com\/wp-content\/uploads\/2023\/01\/serp-diarrea-cane-106x100.webp 106w, https:\/\/www.adiuvet.com\/wp-content\/uploads\/2023\/01\/serp-diarrea-cane-85x80.webp 85w, https:\/\/www.adiuvet.com\/wp-content\/uploads\/2023\/01\/serp-diarrea-cane-323x303.webp 323w, https:\/\/www.adiuvet.com\/wp-content\/uploads\/2023\/01\/serp-diarrea-cane-745x700.webp 745w\" sizes=\"(max-width: 957px) 100vw, 957px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Google SERPs for the search \"dog diarrhea\"<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fac1e81 elementor-widget elementor-widget-text-editor\" data-id=\"fac1e81\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">In this way, all searches for which you have published content will appear in Google&#8217;s SERP and bring visits to your website, without the need to pay for banners and advertisements. Not bad \ud83d\ude09<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-811eb2e elementor-widget elementor-widget-heading\" data-id=\"811eb2e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"Improve_Brand_awareness_and_engagement\"><\/span>Improve Brand awareness and engagement<span class=\"ez-toc-section-end\"><\/span><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9a64118 elementor-widget elementor-widget-text-editor\" data-id=\"9a64118\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The <\/span><b>Brand Awareness <\/b> <span style=\"font-weight: 400;\">Is people&#8217;s awareness of the existence of your clinic or your name. The more &#8220;famous&#8221; your name is, the more you will be &#8220;considered&#8221; among the options of choice at the time of need.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So be careful to <\/span><b>Cover the topics for which you would like to be recognized as an &#8220;extremely authoritative veterinarian&#8221;<\/b><span style=\"font-weight: 400;\">. For example, if you are involved in eye disease and microsurgery of the eye, focus on these issues.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One strategy that can be implemented through the blog to improve the spread of your name is what we saw in the previous point (visibility and SEO): but it is not the only way to bring people to know of your existence.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La <\/span><a href=\"https:\/\/www.adiuvet.com\/en\/uncategorized\/5-useful-tips-to-stand-out-in-the-world-of-social-veterinary\/\"><b>sharing on social<\/b><\/a><span style=\"font-weight: 400;\"> is critical, then:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">observes the <\/span><b>interests <\/b><span style=\"font-weight: 400;\">of your customers <\/span> <\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">create <\/span><b>content for your blog<\/b><span style=\"font-weight: 400;\"> that deals with such topics<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>share them <\/b><span style=\"font-weight: 400;\">on major social networks <\/span> <\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>interact <\/b><span style=\"font-weight: 400;\">and encourage interaction and comments.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Engagement can be achieved through news and info-graphics contained in blog articles. Le <\/span><b>infographics <\/b><span style=\"font-weight: 400;\">are images that schematize a concept, a process, a guide to solving a problem. <\/span> <\/p>\n<p><span style=\"font-weight: 400;\">Example: <\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">choose a topic (pulicosis), <\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Schematizes symptoms in an appealing graphic (itching, presence of eschar, matted hair, etc.) <\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">offer a solution (<\/span><i><span style=\"font-weight: 400;\">&#8220;what to do if you suspect pulicosis in your dog? contact us!&#8221;<\/span><\/i><span style=\"font-weight: 400;\"> or <\/span><i><span style=\"font-weight: 400;\">&#8220;contact your trusted vet&#8221;<\/span><\/i><span style=\"font-weight: 400;\">).<\/span><\/li>\n<\/ol>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d90904 elementor-widget elementor-widget-heading\" data-id=\"4d90904\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"Lead_generation_collecting_contacts\"><\/span>Lead generation: collecting contacts<span class=\"ez-toc-section-end\"><\/span><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2b06333 elementor-widget elementor-widget-text-editor\" data-id=\"2b06333\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The blog is a very useful tool for <\/span><b>collecting contacts<\/b><span style=\"font-weight: 400;\"> of people interested in your service or a particular issue.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This activity is very important because it allows you to create a database of <\/span><b>profiled contacts<\/b><span style=\"font-weight: 400;\"> that you can use for your <\/span><b>email marketing campaigns<\/b><span style=\"font-weight: 400;\">or <a href=\"https:\/\/www.adiuvet.com\/en\/sms-packages-2\/\">sms marketing<\/a>.<\/span> <\/p>\n<p><span style=\"font-weight: 400;\">By profiled contacts we mean a contact about whom we know more than just his first and last name: we may know if he is an animal owner (and what animal: dog, cat, breed, etc.) or a veterinarian (maybe he is a professional who follows our publications), where he lives (same city or on the other side of Italy?), whether he is already a client or not, etc.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">All this information is useful for managing <\/span><b>communication campaigns<\/b><span style=\"font-weight: 400;\"> (we talked about this in connection with the<\/span><a href=\"https:\/\/www.adiuvet.com\/en\/uncategorized\/business-intelligence-for-veterinarians\/\"><span style=\"font-weight: 400;\"> Business Intelligence<\/span><\/a><span style=\"font-weight: 400;\">).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The most effective strategies for doing lead generation from the blog are:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>offer specific content <\/b><span style=\"font-weight: 400;\">(lead magnet) in exchange for an email. For example, in an article about Pug dog management, we can include a guide for BAOS: <\/span><i><span style=\"font-weight: 400;\">&#8220;How to tell if your dog has obstructive respiratory syndrome?&#8221;<\/span><\/i><span style=\"font-weight: 400;\">. This is the lead magnet, which will arrive in the reader&#8217;s mailbox after he or she fills out a special form in which he or she authorizes you to send information material.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>newsletter subscription<\/b><span style=\"font-weight: 400;\">. It always works through a form, you can decide whether to &#8220;offer&#8221; something in return to encourage subscriptions, or let readers choose you because they are really interested in your news.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">I hope you are now more clear about the <\/span><b>strategic management of the veterinary blog<\/b><span style=\"font-weight: 400;\">: a tool at the service of your clinic to improve communication, intercept new patients and increase your turnover.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The important thing, before you start, is to be clear about your goals and the strategy to be implemented.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Good work!<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Let&#8217;s find out what a veterinary blog is really for, why people like it, and how it can bring you new clients. Here are 3 strategies you absolutely must know! &hellip; <a href=\"https:\/\/www.adiuvet.com\/en\/uncategorized\/strategic-management-of-the-veterinary-blog\/\">Read More<\/a><\/p>\n","protected":false},"author":21,"featured_media":13710,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[193],"tags":[],"class_list":["post-14103","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mercadeo-veterinario"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Strategic management of the veterinary blog | Adiuvet<\/title>\n<meta name=\"description\" content=\"What is a veterinary blog really for and why is it valued by clients? 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