{"id":14157,"date":"2022-11-28T12:02:08","date_gmt":"2022-11-28T11:02:08","guid":{"rendered":"https:\/\/www.adiuvet.com\/uncategorized\/5-tools-for-increasing-website-visibility-goals-and-strategies\/"},"modified":"2023-02-09T21:00:56","modified_gmt":"2023-02-09T20:00:56","slug":"5-tools-for-increasing-website-visibility-goals-and-strategies","status":"publish","type":"post","link":"https:\/\/www.adiuvet.com\/en\/uncategorized\/5-tools-for-increasing-website-visibility-goals-and-strategies\/","title":{"rendered":"5 Tools for increasing website visibility: goals and strategies"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Sommario<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.adiuvet.com\/en\/uncategorized\/5-tools-for-increasing-website-visibility-goals-and-strategies\/#The_website_for_the_veterinarian\" >The website for the veterinarian<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.adiuvet.com\/en\/uncategorized\/5-tools-for-increasing-website-visibility-goals-and-strategies\/#How_to_get_visibility_for_your_website\" >How to get visibility for your website?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.adiuvet.com\/en\/uncategorized\/5-tools-for-increasing-website-visibility-goals-and-strategies\/#Strategies_to_increase_the_visibility_of_your_website\" >Strategies to increase the visibility of your website<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.adiuvet.com\/en\/uncategorized\/5-tools-for-increasing-website-visibility-goals-and-strategies\/#1_Increase_site_visibility_through_search_engine_SEO\" >1 Increase site visibility through search engine SEO.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.adiuvet.com\/en\/uncategorized\/5-tools-for-increasing-website-visibility-goals-and-strategies\/#2_Increase_website_visibility_through_Blog\" >2 Increase website visibility through Blog<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.adiuvet.com\/en\/uncategorized\/5-tools-for-increasing-website-visibility-goals-and-strategies\/#3_Increase_visibility_to_the_website_through_social_media\" >3 Increase visibility to the website through social media<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.adiuvet.com\/en\/uncategorized\/5-tools-for-increasing-website-visibility-goals-and-strategies\/#4_Increase_website_visibility_through_maps\" >4 Increase website visibility through maps<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.adiuvet.com\/en\/uncategorized\/5-tools-for-increasing-website-visibility-goals-and-strategies\/#5_Get_links\" >5 Get links<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.adiuvet.com\/en\/uncategorized\/5-tools-for-increasing-website-visibility-goals-and-strategies\/#Conclusions\" >Conclusions<\/a><\/li><\/ul><\/nav><\/div>\n\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"14157\" class=\"elementor elementor-14157 elementor-8018\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-78d7337 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"78d7337\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d137ccc\" data-id=\"d137ccc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-55feb3f elementor-widget elementor-widget-text-editor\" data-id=\"55feb3f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><em>[Important note: this article has been <span style=\"text-decoration: underline;\">automatically<\/span> translated from the original Italian language.]<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3fd7687 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3fd7687\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-983c724\" data-id=\"983c724\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9e8f671 elementor-widget elementor-widget-text-editor\" data-id=\"9e8f671\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">To date, there is no business that does not have its presence online: users live connected to the network through their devices (mobile devices or PCs), so a part of everyone&#8217;s life takes place on the web.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The <\/span><a href=\"https:\/\/www.adiuvet.com\/en\/services-for-veterinarians\/\"><b>veterinary clinics<\/b> <span style=\"font-weight: 400;\"> and the <\/span> <b>freelancers <\/b><\/a><span style=\"font-weight: 400;\">are not to be outdone, both as users (they use the Internet for normal daily activities) and as businesses that care about having an online presence.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this context the <\/span><b>website<\/b><span style=\"font-weight: 400;\"> becomes a fundamental tool and<\/span><b> the center of every activity<\/b><span style=\"font-weight: 400;\">. If you think about it, the website is a bit like your home: it is the only space where you decide <\/span><b>what to communicate and how<\/b><span style=\"font-weight: 400;\">, unlike <a href=\"https:\/\/www.adiuvet.com\/en\/uncategorized\/5-useful-tips-to-stand-out-in-the-world-of-social-veterinary\/\">social networks<\/a> that force you to act within a certain format (post, text, video, images, and reactions) and may, without warning, stop allowing you to post.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So let&#8217;s see how to <\/span><b>transform the website <\/b><span style=\"font-weight: 400;\">from a basic tool (I have it because everyone has it) to <\/span><b>a tool for growing your business.<\/b><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2af9491 elementor-widget elementor-widget-heading\" data-id=\"2af9491\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"The_website_for_the_veterinarian\"><\/span>The website for the veterinarian<span class=\"ez-toc-section-end\"><\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d78a421 elementor-widget elementor-widget-text-editor\" data-id=\"d78a421\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Using metaphors, we could say that the Internet is like a huge city, full of main and side streets, through which a lot of people pass. Each website corresponds to an address of a house, a basement, a big store or a garage&#8230; what if your website has no sign, is located in the basement of a side street where no one passes by? Simple: no one will ever know of your existence, <\/span><b>you will be invisible. <\/b><\/p>\n<\/p>\n<p><i><span style=\"font-weight: 400;\">Here&#8217;s why <\/span><\/i><b><i>having a website is not enough.<\/i><\/b><\/p>\n<\/p>\n<p><span style=\"font-weight: 400;\">A website must be:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">representative of your <\/span><b>brand <\/b><span style=\"font-weight: 400;\">(graphics and text should best represent you)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">be <\/span><b>visible <\/b><span style=\"font-weight: 400;\">(users need to find you easily)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">be <\/span><b>authoritative <\/b><span style=\"font-weight: 400;\">(receive links from other sites)<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Only in this way will the<\/span><b> website of your clinic<\/b><span style=\"font-weight: 400;\"> will be able to <\/span><b>attract new patients, new employees<\/b><span style=\"font-weight: 400;\"> e <\/span><b>generate profit.<\/b><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a10b17c elementor-widget elementor-widget-heading\" data-id=\"a10b17c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"How_to_get_visibility_for_your_website\"><\/span>How to get visibility for your website?<span class=\"ez-toc-section-end\"><\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3ed9cec elementor-widget elementor-widget-text-editor\" data-id=\"3ed9cec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The ways in which people find out about the existence of your website are countless. Users may come from different channels:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>search engine<\/b><span style=\"font-weight: 400;\"> (doing a Google search)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>social media<\/b><span style=\"font-weight: 400;\"> (Facebook, Instagram, Tik Tok, YouTube, following a link in a post, a comment, or doing a spontaneous search)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>maps <\/b><span style=\"font-weight: 400;\">(Google My Profile tab, formerly Google My Business)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">directly by typing in the <\/span><b>domain name of your site <\/b><span style=\"font-weight: 400;\">(so they already know you)<\/span><\/li>\n<li><span style=\"font-weight: 400;\">from other <\/span><b>links <\/b><span style=\"font-weight: 400;\">scattered around the web (from your emails, from sharing content in Whatsapp or Telegram chats, from a Qr code, from other websites mentioning you and linking to your site or blog article).<\/span><\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0accc90 elementor-widget elementor-widget-image\" data-id=\"0accc90\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.adiuvet.com\/wp-content\/uploads\/2022\/11\/mappa-come-appari-come-struttura-veterinaria-1024x576.webp\" class=\"attachment-large size-large wp-image-8415\" alt=\"serp-ricerca-sito-web\" srcset=\"https:\/\/www.adiuvet.com\/wp-content\/uploads\/2022\/11\/mappa-come-appari-come-struttura-veterinaria-1024x576.webp 1024w, https:\/\/www.adiuvet.com\/wp-content\/uploads\/2022\/11\/mappa-come-appari-come-struttura-veterinaria-600x338.webp 600w, https:\/\/www.adiuvet.com\/wp-content\/uploads\/2022\/11\/mappa-come-appari-come-struttura-veterinaria-300x169.webp 300w, https:\/\/www.adiuvet.com\/wp-content\/uploads\/2022\/11\/mappa-come-appari-come-struttura-veterinaria-768x432.webp 768w, https:\/\/www.adiuvet.com\/wp-content\/uploads\/2022\/11\/mappa-come-appari-come-struttura-veterinaria-1536x864.webp 1536w, https:\/\/www.adiuvet.com\/wp-content\/uploads\/2022\/11\/mappa-come-appari-come-struttura-veterinaria-178x100.webp 178w, https:\/\/www.adiuvet.com\/wp-content\/uploads\/2022\/11\/mappa-come-appari-come-struttura-veterinaria-142x80.webp 142w, https:\/\/www.adiuvet.com\/wp-content\/uploads\/2022\/11\/mappa-come-appari-come-struttura-veterinaria-394x222.webp 394w, https:\/\/www.adiuvet.com\/wp-content\/uploads\/2022\/11\/mappa-come-appari-come-struttura-veterinaria-915x515.webp 915w, https:\/\/www.adiuvet.com\/wp-content\/uploads\/2022\/11\/mappa-come-appari-come-struttura-veterinaria-1240x698.webp 1240w, https:\/\/www.adiuvet.com\/wp-content\/uploads\/2022\/11\/mappa-come-appari-come-struttura-veterinaria.webp 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Example of a map<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-89623ff elementor-widget elementor-widget-heading\" data-id=\"89623ff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"Strategies_to_increase_the_visibility_of_your_website\"><\/span>Strategies to increase the visibility of your website<span class=\"ez-toc-section-end\"><\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4477239 elementor-widget elementor-widget-text-editor\" data-id=\"4477239\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Users may or may not already know you, consequently they will use <\/span><b>different means <\/b><span style=\"font-weight: 400;\">with <\/span><b>different purposes<\/b><span style=\"font-weight: 400;\">:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>find you specifically<\/b><span style=\"font-weight: 400;\">, because they need to get to your location or want to contact you (tools: the website, search engine, or a Google map)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Find &#8220;a vet&#8221; suitable for your pet.<\/b><span style=\"font-weight: 400;\">, who meets certain requirements (tools: the search engine, links suggested by a friend in chat, etc.).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Finding information about an issue, <\/b><span style=\"font-weight: 400;\">for example, figuring out at what age to vaccinate a puppy or understanding more about a particular disease (tools: Google search, voice search, social)<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Therefore, to increase the visibility of your website you will need to set up the right <\/span><b>strategies <\/b><span style=\"font-weight: 400;\">regarding:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">the <\/span><b>channel <\/b><span style=\"font-weight: 400;\">to be manned<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">l&#8217;<\/span><b>interest<\/b><span style=\"font-weight: 400;\"> of your typical user<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Here is an overview of opportunities.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8bc4ac5 elementor-widget elementor-widget-heading\" data-id=\"8bc4ac5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"1_Increase_site_visibility_through_search_engine_SEO\"><\/span>1 Increase site visibility through search engine SEO.<span class=\"ez-toc-section-end\"><\/span><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-506aade elementor-widget elementor-widget-text-editor\" data-id=\"506aade\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.adiuvet.com\/en\/uncategorized\/how-to-get-more-clients-with-seo-for-veterinarians\/\"><strong>SEO<\/strong> (Search Engine Optimization)<\/a> is the subject of marketing that deals with optimizing the content of a site so that it can be well ranked in the search engine (the desired is the famous first page of Google).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is the fundamental strategy that every website should have before it even goes online.<\/span><\/p>\n<p><b>Objectives: <\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">attract <\/span><b>customers who don&#8217;t yet know you<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">attract <\/span><b>customers who do a specific search <\/b><span style=\"font-weight: 400;\">(e.g., for your city)<\/span><\/li>\n<\/ul>\n<p><b>How to do it?<\/b><\/p>\n<p><span style=\"font-weight: 400;\">To implement an SEO strategy you need to carefully study the <\/span><b>keywords most used by users<\/b><span style=\"font-weight: 400;\"> and optimize the site in such a way as to climb the top positions of SERPs (Search Engine Result Page, i.e., the results offered by search engines).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this way, users who will search for <\/span><i><span style=\"font-weight: 400;\">&#8220;veterinarian Milan&#8221; <\/span><\/i><span style=\"font-weight: 400;\">o <\/span><i><span style=\"font-weight: 400;\">&#8220;oncologist for cats&#8221;<\/span><\/i><span style=\"font-weight: 400;\">, will find your website among the first results and clicking on it will take them to your site.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c08e0ae elementor-widget elementor-widget-image\" data-id=\"c08e0ae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"727\" height=\"702\" src=\"https:\/\/www.adiuvet.com\/wp-content\/uploads\/2022\/11\/serp-ricerca-sito-web-veterinario.webp\" class=\"attachment-large size-large wp-image-8409\" alt=\"serp-ricerca-sito-web\" srcset=\"https:\/\/www.adiuvet.com\/wp-content\/uploads\/2022\/11\/serp-ricerca-sito-web-veterinario.webp 727w, https:\/\/www.adiuvet.com\/wp-content\/uploads\/2022\/11\/serp-ricerca-sito-web-veterinario-600x579.webp 600w, https:\/\/www.adiuvet.com\/wp-content\/uploads\/2022\/11\/serp-ricerca-sito-web-300x290.webp 300w, https:\/\/www.adiuvet.com\/wp-content\/uploads\/2022\/11\/serp-ricerca-sito-web-104x100.webp 104w, https:\/\/www.adiuvet.com\/wp-content\/uploads\/2022\/11\/serp-ricerca-sito-web-83x80.webp 83w, https:\/\/www.adiuvet.com\/wp-content\/uploads\/2022\/11\/serp-ricerca-sito-web-314x303.webp 314w, https:\/\/www.adiuvet.com\/wp-content\/uploads\/2022\/11\/serp-ricerca-sito-web-725x700.webp 725w\" sizes=\"(max-width: 727px) 100vw, 727px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\"><\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f63f88e elementor-widget elementor-widget-heading\" data-id=\"f63f88e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"2_Increase_website_visibility_through_Blog\"><\/span>2 Increase website visibility through Blog<span class=\"ez-toc-section-end\"><\/span><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c7dbcd3 elementor-widget elementor-widget-text-editor\" data-id=\"c7dbcd3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The <a href=\"https:\/\/www.adiuvet.com\/en\/uncategorized\/strategic-management-of-the-veterinary-blog\/\"><strong>Blog<\/strong><\/a>is an essential tool for intercepting all those users who are looking for general information, advice, or are inquiring about a particular topic (e.g., how to choose a<\/span><a href=\"https:\/\/www.adiuvet.com\/en\/uncategorized\/prevention-plans-how-to-organize-a-successful-proposal-in-7-steps\/\"><i><span style=\"font-weight: 400;\">Health Plan<\/span><\/i><\/a><span style=\"font-weight: 400;\"> for one&#8217;s animal). In this sense, having a Blog is crucial for the ranking of your site and increasing the traffic of users interested in your services.<\/span><\/p>\n<p><b>Objectives:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Attract customers who are &#8220;getting information&#8221;<\/b><span style=\"font-weight: 400;\"> on an issue where you want to establish yourself as authoritative, expert, reliable<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Support and nurture customers (new or already yours) on all social channels, attempting to <\/span><b>move traffic from the social network to your site<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">facilitate the <\/span><b>sharing of material even off-site<\/b><span style=\"font-weight: 400;\"> (via chat, email, links, etc.)<\/span><\/li>\n<\/ul>\n<p><b>How to do it?<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Identify the <\/span><b>topics of greatest interest to your users<\/b><span style=\"font-weight: 400;\"> And write articles about it. Complement your work with original images and infographics, if needed. Also, don&#8217;t forget to analyze users&#8217; search volumes on that given topic (there are tools that let you know the average monthly number of searches made by users for a specific word) and optimize the attributes <\/span><b>SEO of the page <\/b><span style=\"font-weight: 400;\">(we will discuss this in a future article).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Remember to establish an editorial plan &#8220;before&#8221; you start writing and maintain a consistent publication over time. One tip is to host other authors within your Blog, they can be internal clinic contributors or even external partners, it will also be helpful to<\/span> <a href=\"https:\/\/www.adiuvet.com\/en\/uncategorized\/5-useful-tips-to-stand-out-in-the-world-of-social-veterinary\/\"><b><i>Networking on social networks.<\/i><\/b><\/a><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8d3fd4d elementor-widget elementor-widget-heading\" data-id=\"8d3fd4d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"3_Increase_visibility_to_the_website_through_social_media\"><\/span>3 Increase visibility to the website through social media<span class=\"ez-toc-section-end\"><\/span><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6527ccc elementor-widget elementor-widget-text-editor\" data-id=\"6527ccc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Social media in itself gives you visibility. They too work through algorithms (like SEO in the search engine), so the more popular you are and entertain your users by getting comments and reactions, the more you are rewarded. <\/span><\/p>\n<p><b>Objectives:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Attracting customers who don&#8217;t know you<\/b><span style=\"font-weight: 400;\">, intercepting them with interesting content while they are entertaining themselves (if they are on Facebook or YouTube, they are probably not working<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Gain authority in the eyes of clients who already know you<\/b><span style=\"font-weight: 400;\">, build their loyalty by creating your image as a veterinary doctor expert in such a pathology or surgical technique, and, why not, stimulate them to speak well of you<\/span><\/li>\n<\/ul>\n<p><b>How to do it?<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Facebook and Instagram allow you to bring traffic to your site through links and sharing of pages and images, as such you need <\/span><a href=\"https:\/\/www.adiuvet.com\/blog\/marketing-veterinario\/come-impostare-un-piano-editoriale-social-di-successo-per-il-medico-veterinario\/\"><b><i>a good editorial plan for social<\/i><\/b><\/a><span style=\"font-weight: 400;\"> (to publish content). Not only that, here too you can feed your audience with informative material and advice, you can use sharing of Blog articles or creating Youtube videos and tutorials.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-364a8d4 elementor-widget elementor-widget-heading\" data-id=\"364a8d4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"4_Increase_website_visibility_through_maps\"><\/span>4 Increase website visibility through maps<span class=\"ez-toc-section-end\"><\/span><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ebab6d5 elementor-widget elementor-widget-text-editor\" data-id=\"ebab6d5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">When we need to reach a place, it comes naturally to us to open a map, select the destination and follow the suggested route. Maps therefore are essential for activities that have a physical location, such as the outpatient clinic or clinic.<\/span><\/p>\n<p><b>Objectives:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Be found in time of need <\/b><span style=\"font-weight: 400;\">(wants to reach us or call)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">promote a <\/span><b>good image of the clinic<\/b><span style=\"font-weight: 400;\"> through <\/span><i><span style=\"font-weight: 400;\">reviews<\/span><\/i><span style=\"font-weight: 400;\">, photographs, providing accurate and detailed information (if the client is undecided and considering where to turn)<\/span><\/li>\n<\/ul>\n<p><b>How does it work?<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Tabs <\/span><a href=\"https:\/\/www.adiuvet.com\/blog\/marketing-veterinario\/come-gestire-una-scheda-google-per-veterinarie-di-successo\/\"><b><i>Google Business Profile<\/i><\/b><\/a><span style=\"font-weight: 400;\">, allow you to enter opening hours, services offered, pictures, reviews, and website link. In the consideration phase (that moment when your client is still undecided about who to choose) your client will compare your record with that of another clinic.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you can get him interested by communicating care and attention to your work (you communicate this through the accuracy with which you keep your board updated and through your responses to all the reviews, which are the new digital word-of-mouth), then he is likely to seek confirmation by clicking on the link to your website. <\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f242df elementor-widget elementor-widget-heading\" data-id=\"2f242df\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"5_Get_links\"><\/span>5 Get links<span class=\"ez-toc-section-end\"><\/span><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9a43019 elementor-widget elementor-widget-text-editor\" data-id=\"9a43019\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">A curated and popular website can <\/span><b>naturally get links from outside<\/b><span style=\"font-weight: 400;\">, through sharing in chat rooms or on social media. <\/span> <\/p>\n<p><span style=\"font-weight: 400;\">Not only that, if you post blog articles, insights on certain topics, and answer frequently asked questions from your clients, surely<\/span><b> other sites and colleagues will mention you as a resource<\/b><span style=\"font-weight: 400;\">. Original images and infographics can also serve the same purpose.<\/span><\/p>\n<\/p>\n<p><b>Goals<\/b><span style=\"font-weight: 400;\">:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">become <\/span><b>authoritative <\/b><span style=\"font-weight: 400;\">(both for those who know you and for those who discover you through links)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Attract users by moving them <\/span><b>to your site via a link<\/b><span style=\"font-weight: 400;\"> (so in a very natural way)<\/span><\/li>\n<\/ul>\n<p><b>How to do it?<\/b><\/p>\n<p><span style=\"font-weight: 400;\">To get links you have several ways. <\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The first is <\/span><b>create valuable content<\/b><span style=\"font-weight: 400;\">, useful for your users and your colleagues (who might share your content on their social channels): text, images, guides, videos, tutorials, etc.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Second is to<\/span><b> activate collaborations and networks among veterinary colleagues<\/b><span style=\"font-weight: 400;\"> scattered in other regions, perhaps dealing with the same subject and ask to host an article of yours. Conversely, hosting content from other colleagues on your site (an example of this is <\/span><a href=\"https:\/\/codamentis.it\/\"><span style=\"font-weight: 400;\">Codamentis<\/span><\/a><span style=\"font-weight: 400;\">, a Blog Networking space for the veterinary sector).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The third is to pay to see one of your articles published in some<\/span><b> digital veterinary magazine <\/b> <span style=\"font-weight: 400;\">addressed to the owner. If you are authoritative enough, at some point, the opposite may happen.<\/span><\/li>\n<\/ol>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4e17eb9 elementor-widget elementor-widget-heading\" data-id=\"4e17eb9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span class=\"ez-toc-section\" id=\"Conclusions\"><\/span>Conclusions<span class=\"ez-toc-section-end\"><\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2227abb elementor-widget elementor-widget-text-editor\" data-id=\"2227abb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">As you could understand, even to <\/span><b>gain visibility on the web<\/b><span style=\"font-weight: 400;\"> you need a strategy. The first thing to do is to know all the tools at your disposal (and we have seen most of them today), the second step is to roll up your sleeves and follow <\/span><b>A clear and orderly work plan.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Actually, there is another channel, it is that of the <\/span><b>sponsored activities<\/b><span style=\"font-weight: 400;\">: You pay to get traffic and visibility. This is a strategy that <\/span><b>only makes sense if you have already taken care of the 5 points seen in this article<\/b><span style=\"font-weight: 400;\">, because when you stop paying for your advertising, you will go back to being invisible, instead everything seen so far will allow you to <\/span><b><i>build your online presence by getting constant free visibility that will grow over time. <\/i><\/b> <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>How to attract new patients, collaborators and generate profit with the website? From SEO to Social Media, here are 5 strategies to succeed. &hellip; <a href=\"https:\/\/www.adiuvet.com\/en\/uncategorized\/5-tools-for-increasing-website-visibility-goals-and-strategies\/\">Read More<\/a><\/p>\n","protected":false},"author":21,"featured_media":12238,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[193,192],"tags":[],"class_list":["post-14157","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mercadeo-veterinario","category-vet-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>5 Tools for increasing website visibility: goals and strategies | Adiuvet<\/title>\n<meta name=\"description\" content=\"How to increase the visibility of the veterinary clinic website? 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